Fujifilm launches X-A10 as entry-level X-series model

Fujifilm has added a new entry-level model to its X-series of mirrorless interchangeable lens compact system cameras in the shape of the X-A10. The camera will use a 16 Megapixel APS-C sensor (with a Bayer color filter, rather than X-Trans) and will come equipped with a flip-over rear screen designed to make taking selfies easier.

The company says that it has designed the grip so that it will be comfortable to hold with the camera facing towards as well as away from the photographer’s face, and that when shooting self-portraits the rear command dial can be used to focus and trigger the shutter. Flipping the rear screen to the 180° position also activates eye-detection AF so that the camera will prioritise focusing for faces. It has six film simulation modes are on offer along with a collection of filters and effects, including Portrait Enhancer for better skin reproduction.

The X-A10 is claimed to deliver 410 shots per charge due to 'energy efficient design,' can shoot Full HD video at 30p, 25p or 24p for up to 17 minutes. The camera’s top shutter speed in electronic shutter mode is 1/32000 sec.

The X-A10 will come bundled with a XC16-50mm f/3.5-5.6 OIS II lens, and will cost $499/£499 when it goes on sale in January 2017.